Dior

The J’adore Dior Perfume on Wheels experience reimagined luxury retail by transforming an Airstream into a mobile fragrance activation in Bryant Park. I led the concept, layout, and spatial styling, featuring a reflective perfume bar, VIP scent pods, and branded touchpoints. Premium materials like mirror-polished steel and liquid metal panels enhanced the immersive atmosphere, while interactive features invited visitors to engage with Dior’s iconic scent story.