Squishables

A pop-up exhibition and window activation for Squishables translates the brand’s playful identity and emphasis on comfort into a bold, immersive retail moment. The installation, anchored by an 8 × 8 foot backdrop and integrated floor zone, uses graphic storytelling, color, and scale to frame Squishables’ characters as joyful, tactile objects while creating a clear selfie moment for visitors. I led the concept development, designed the backdrop structure, and oversaw installation, coordinating materials, graphics, and spatial composition to ensure the display functioned as both a visual anchor and an engaging brand experience.